DNA 001 - PDF

Unlock the foundation of your clothing brand with the DNA — 001 Workbook. This 2-page, fillable branding worksheet is designed for new clothing brand owners, streetwear entrepreneurs, and fashion startups who need more than just designs — they need identity.

Inside, you’ll discover structured prompts and a simple brand DNA mapping system to help you:

• Define your brand identity and core influences.

• Identify your symbols, colors, and materials that make your brand unique.

• Create a DNA Map — your one-page reference for every design and campaign.

• Build a filter system to keep every product, post, and collab aligned.

• Write your brand statement in one clear, powerful sentence.

This isn’t theory — it’s a branding tool that transforms scattered ideas into a clear, actionable foundation. Whether you’re building a streetwear brand, fashion label, or lifestyle business, the DNA — 001 Workbook ensures your brand stands out in a saturated market.